A Brief Study on Usability Principles of Mobile Commerce

I. MOBILE COMMERCEAccording to Will (2004) E-Commerce can be defined as a monetary transaction conducted using the combination of interest and a desktop or laptop computer. Likewise, M-commerce is generally known as an extension of e-commerce. M-commerce can be defined as a monetary transactions that take place using wireless internet-enabled technology like handheld computers, mobile phones, personal digital assistant and palmtop computers that allow the freedom of movement for the end user. The Wi-FiWireless Fidelity which is the transmission of short-ranged radio signals between a fixedbased station and an end user’s mobile device is the operating technology that facilitates mobile commerce.Condos et al. (2002) describe that m-commerce combines the advantages of mobile-communication with existing Electronic Commerce applications to permit customers to shop for goods and services virtually from anywhere. The rapid development in telecommunication and innovative thinking about user interface design has greatly facilitated mobile users to take the full advantage of m-commerce. WAP is one of the key enabling technologies of m-commerce that allows mobile users to access the internet from mobile. As a result, the future consumer adoption of m-commerce relies heavily on how easy it is to use WAP in order to access and utilize these services.